When a person becomes famous, for whatever reason, often they are usually showered with lots of free stuff. Whether it be clothes, technology, gift bags or, in some absurd cases, cars, celebrities (the ones with more money than all of us) are for some reason just given things. Take LeBron James for instance. The former Cleveland Cavaliers star and current Miami Heat player was offered a free birthday cake for his 27th that was estimated to be worth $3,000. The best part is, though, that the “King” rejected the cake, opting for something else instead.
However, the fact that the cake wasn’t used was very disappointing, and upsetting to the person who baked the 5-level extravaganza, local Miami baker Alethea Hickman. Hickman wasn’t offered any money for the giant cake but was instead promised a ton of free publicity for designing and baking the cake that was to be presented to James on his 27th birthday at a local Miami nightspot. Hickman was promised a “sponsorship”, no physical money, according to Jared Galbut, the man who handled James’ party.
However, things didn’t go so well when the cake wasn’t used. According to Hickman, “I don’t even know where my cake went. I was mortified. They had me do it in the middle of the holiday crush and I hired additional people. Someone needs to pay.”
Galbut stated that James’ people decided that the cake wasn’t fit for the Miami star. “It just wasn’t what was expected. When LeBron’s people saw it, they just didn’t want to use it and decided to bring their own cake. I can’t tell LeBron James what birthday cake to eat. It’s LeBron James, for Christ’s sake.” Galbut was also asked how much he would be willing to pay for the cake if asked. “That cake couldn’t be more than $600. It’s flour, eggs and water.”
It’s actually a little more than just flour, eggs and water. Also included in the value of the cake are the workers it took (the extra ones hired on for the job), their wages, delivery costs, lost revenue from other potential clients and also all the decorative ingredients and other ingredients aside from eggs, flour and water.
Regardless, it probably wasn’t the best idea for Hickman to offer the cake free of charge and in exchange for free publicity. The amount of revenue generated by the publicity probably wouldn’t equal the amount of resources that went in to making the cake in the first place. It hasn’t even been determined if LeBron himself saw the cake. Who knows, he may have loved it!
The lesson here? Don’t give away free things if they would normally cost you a lot of money and there is NEVER a need for a $3,000 cake, ever.
Source: Yahoo! – LeBron James rejects his $3,000 birthday cake, as the baker gets angry